ProVeg
Global Food Systems Change
ProVeg is a global food awareness organisation with the mission to reduce global animal consumption by 50% by the year 2040.
What problem is ProVeg working on?
Many of the world’s most urgent problems — farmed animal welfare, climate change, public health, and food security — share a common cause: our food choices. ProVeg is dedicated to raising awareness of how we can tackle these problems through diet and food systems change.
What does ProVeg do?
ProVeg empowers people and institutions to transform the global food system by promoting attractive animal-free foods.
ProVeg works with international decision-making bodies, governments, the food industry, investors, the media, and the general public to help the world transition to a society and economy that are less dependent on animal agriculture and more sustainable for humans, animals, and the planet.
What information does Giving What We Can have about the cost-effectiveness of ProVeg?
We don't currently have further information about the cost-effectiveness of ProVeg beyond it doing work in a high-impact cause area and taking a reasonably promising approach.
Please note that GWWC does not evaluate individual charities. Our recommendations are based on the research of third-party, impact-focused charity evaluators our research team has found to be particularly well-suited to help donors do the most good per dollar, according to their recent evaluator investigations. Our other supported programs are those that align with our charitable purpose — they are working on a high-impact problem and take a reasonably promising approach (based on publicly-available information).
At Giving What We Can, we focus on the effectiveness of an organisation's work -- what the organisation is actually doing and whether their programs are making a big difference. Some others in the charity recommendation space focus instead on the ratio of admin costs to program spending, part of what we’ve termed the “overhead myth.” See why overhead isn’t the full story and learn more about our approach to charity evaluation.